GPS Tracking Software for Freight Brokers: The Best Options to Use for Your 3PL

In the world of freight brokerage, GPS tracking software has become an indispensable tool for brokers to stay on top of their loads and keep their customers satisfied. 

MacroPoint stands out as a leading GPS tracking software within the industry, setting a revolutionary standard that has transformed the landscape of how freight brokers navigate and oversee their shipments.

This comprehensive exploration delves into the intricate realm of GPS tracking tailored specifically for freight brokers, shedding light on prominent solutions for Third-Party Logistics (3PLs) and uncovering hidden gems among the myriad tracking software options available.

MacroPoint Reviews

MacroPoint - The Game Changer

MacroPoint is a cloud-based, real-time visibility platform that enables brokers, shippers, and carriers to track their shipments with ease. The software is designed to work seamlessly with existing transportation management systems (TMS) and can be accessed from any device with an internet connection. MacroPoint provides a wide range of features, including real-time tracking, automated alerts, and predictive analytics, to help brokers manage their loads more effectively.

One of the main advantages of using MacroPoint is that it enables brokers to track their shipments in real-time, giving them a clear view of where their loads are at any given moment. This real-time visibility allows brokers to make more informed decisions about their loads, such as rerouting them if necessary or addressing any issues that arise during transit.

Another benefit of using MacroPoint is that it provides automated alerts to brokers, shippers, and carriers when their shipments are delayed or at risk of being delayed. These alerts allow brokers to proactively manage their loads and keep their customers informed of any potential delays.

MacroPoint also provides predictive analytics to help brokers identify potential issues before they occur. For example, the software can analyze historical data to identify trends and patterns that could lead to delays or other problems. This proactive approach can help brokers avoid costly delays and keep their customers satisfied.

tracking software 3pls 4pls

The TOP Tracking Software for 3PLs

While MacroPoint is undoubtedly the most popular GPS tracking software for freight brokers, there are other options available that are also widely used in the industry. Let’s take a look at some of the most popular tracking software for 3PLs:

#1

FOURKITES LOGO DARK

FourKites

FourKites is a cloud-based platform that provides real-time visibility into shipments, enabling brokers to track their loads in real-time. The software also provides automated alerts and predictive analytics to help brokers manage their loads more effectively.

  • Real-Time
  • Transportation Visibility
  • Inbound Supplier Visibility
  • Order Lifecycle Visibility
  • Appointment Manager
  • Yard Management & Visibility
  • & More!

#2

project44

Project44

Project44 is a cloud-based platform that provides real-time visibility into shipments and predictive analytics to help brokers identify potential issues before they occur. The software also integrates with existing TMS and transportation networks to provide a seamless user experience.

DriveView
Start tracking shipments and capturing POD in minutes with an intuitive mobile application

 

Telematics
Connect your GPS / ELD account for easy tracking without driver intervention.

 

API
Automatically push shipment updates to your customers from your TMS or other system.

#3

motive formerly keeptruckin

Motive (Formally: KeepTrucking)

Motive, formally known as: KeepTruckin is a cloud-based platform that provides real-time visibility into shipments and automated alerts to help brokers manage their loads more effectively. The software also provides compliance tools to help brokers ensure that their carriers are operating in compliance with regulations.

#4

loadsmart logo

Loadsmart

Loadsmart is a digital freight broker that provides real-time visibility into shipments and uses predictive analytics to help brokers optimize their loads. The software also provides automated pricing and booking to streamline the load booking process.

Freight brokerage
Instantly price, book and ship with guaranteed capacity for FTL, LTL, Drayage and Multimodal.

Freight management software
Plan, procure and execute freight in one easy to use solution.

Managed transportation
Consulting services, end-to-end freight planning, procurement and execution services.

Private fleet optimizer
Match unused capacity with available spot and contract demand.

Flatbed messenger
Get access to premium capacity from top performing carriers.

#5

Transflo logo blue 1

Transflo Telematics.

Transflo Telematics is a cloud-based platform that provides real-time visibility into shipments and predictive analytics to help brokers identify potential issues before they occur. The software also provides compliance tools to help brokers ensure that their carriers are operating in compliance with regulations. Additionally, Transflo Telematics offers a suite of driver safety tools to help carriers improve driver behavior and reduce accidents.

  • Increase Productivity
  • Improve Effiency
  • Reduce Costs
  • Real-Time Visibility
  • Manage Drivers
  • Manage Loads
  • Route Documentation
  • HOS Regulation Compliance
  • Automation

The Transflo ELD T-Series T7, a top-tier Electronic Logging Device, is available at a competitive price of $109.99 before taxes for the ELD unit itself. In addition to the base cost, you’ll need to select one of two subscription plans, both of which are billed on a monthly basis:

 

  • Standard ELD Subscription: This plan is priced at $28 per month.
  • Fleet Telematics Subscription: For enhanced features, you can opt for the Fleet Telematics subscription at $31 per month.

 

Transflo follows the industry standard with a 3-year contract commitment. Moreover, Transflo provides a range of supplementary services to cater to your specific needs, including documentation tools, dash cameras, trackers, and more.

For added convenience and customization, these features and services can be seamlessly integrated into your subscription plan for an additional monthly fee. The cost of each supplementary feature varies, typically falling within the range of $3 to $30 per vehicle per month.

#6

trucker tools

Trucker Tools

Trucker Tools is a mobile app that provides real-time visibility into shipments and automated alerts to help brokers manage their loads more effectively. The app also offers a range of features to help carriers manage their operations, such as load booking and dispatching.

#7

tailwind transportation software

Tailwind Transportation Software

Tailwind Transportation Software is a cloud-based platform that provides real-time tracking, document management, and automated alerts for freight brokers. The software also offers a range of features to help brokers manage their operations, such as load booking and dispatching, invoicing, and accounting.

TMS & General Pricing

Explore TailWind’s pricing options.

Quick Start

Sure Start

Business Accelerator

FREE

$399

$999

TMS Checklist

Tailwind TMS implementation checklist

Schedule Online

Access to scheduled online group training

Self Help

Access to online self-help documents database and video training modules

Data Upload

Assistance in uploading your data templates – customer, vendor, equipment

Training

One hour one-on-one training session for your Tailwind TMS Administrator

Orientation

One hour company-specific orientation session for Tailwind TMS end-users

Custom Support

Assistance with Customer/Carrier self-serve portal configurations

Branded Documents

Branded Documents – adding logo and payment terms to orders, invoices, trip manifests

Documentation

Documented ‘Step-by-Step’ Implementation Plan

Review Calls

Weekly implementation review calls

Altaf G.

Altaf G.

Software Advice Review

"Using tailwind has really cut down the amount of time spent each month on administrative tasks."

freight broker tools

The Essential Freight Broker Tools

GPS tracking software stands as an indispensable tool, empowering brokers to navigate their loads with precision and elevate customer satisfaction. At the forefront of this technological revolution is MacroPoint, the industry’s frontrunner. Renowned for its real-time tracking capabilities, automated alerts, and predictive analytics, MacroPoint enables brokers to streamline load management with unparalleled efficiency.

While MacroPoint takes the lead, a diverse array of alternatives caters to the varied needs of freight brokers. Noteworthy options include FourKites, Project44, Motive, and Loadsmart, alongside hidden gems like Transflo Telematics, LoadDocs, Trucker Tools, and Tailwind Transportation Software. Each solution presents distinctive features and benefits, providing brokers with a spectrum of choices to align with their specific requirements.

The adoption of GPS tracking software, regardless of the chosen option, heralds a transformative era in load management for brokers. Whether opting for the industry giant MacroPoint or exploring the functionalities of alternative solutions, brokers are poised to revolutionize their operational efficiency and deliver superior service to their clientele. Stay ahead in the competitive freight landscape by leveraging the power of cutting-edge GPS tracking technology tailored to your unique business needs.

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